Service First
“Service First” is Calfrac’s philosophy to create new value for its customers and greater opportunities for its employees, Grisdale says.

For instance, the company’s “comprehensive fleet of specially designed fracturing, well servicing and cementing units” enables it to respond quickly to customer demand and new opportunities by “mobilizing equipment and personnel to geographic regions as required with minimal time and cost,” it states.

However, “as a service company, there is only so much you can do in terms of equipment and products,” Grisdale admits. “At the end of the day, it’s the people you have working for you who apply the products correctly, service the equipment and accomplish the jobs according to the expectations of your customer – that’s what’s going to determine how successful you are.”

“The foundation of our success is our people,” the company states. “The greatest challenge facing the oilfield industry today is securing a reliable, qualified and dedicated work force. Employee development is a vital part of Calfrac’s efforts to strengthen its organization and assure that it has the right people in place at the right time.”

Grisdale says Calfrac has been able to attract “good people in every market we have entered so far and that’s because we understand the value of our people. We have created a great work environment.

“People like to work for Calfrac because we recognize the value of each individual and value their contribution to the success of the company. Every single employee has a contribution to make.”

In continuation of its “Service First” philosophy, Calfrac seeks to educate its customers about the services it provides. For instance, in the company’s “Open Lunch and Learn” sessions, it provides customized presentations on relevant industry topics such as:

• Calfrac fluid systems
• Energized fluid systems
• Advances in conventional systems 
• Stimulation in natural gas from coal
• Complex fracturing issues
  

    In addition, the company has asked experts to present topics specific to its customers’ industries that would “interest and educate” them. Past topics have included:

• Fracture fluid optimization for low deliverability gas reservoirs by understanding capillary retention issues
• Resin-coated proppant selection guide
• The impact of density and sieve distribution on conductivity
• Commingling of production from two or more pools in the wellbore using the notification process
  

Health, Safety and Environment
The Calfrac Management System outlines policies and procedures in regards to health, safety and environment (HS&E), quality assurance and training.

“Our goals are to ensure that the health and welfare of our employees and contractors are properly maintained, the company meets or exceeds current regulatory standards through the use of sound business practices and respects the environment in all that we do,” it says.

“Continuous improvement is the key aspect of the design and sustainability of this system. We believe every business has a responsibility to their people, their community and their industry. That responsibility is to manage the economic, environmental and social impact of their business through sustainable business and operational practices.

“We see the inherent value of industry leaders setting the standards for accountability and transparency in their corporate governance practices. That’s why we’re committed to leading the oilfield services industry in corporate governance and sustainability.”